For oral surgeons, orthodontists, dentists and SLPs
New-patient marketing built on the Double Jaw Method™, created by a founder who has been the patient.
Or call (561) 240-1967. Answered right away by our AI front desk.
Free 15-minute call by phone or Zoom. You keep the written Method Plan.
Why Double Jaw
Blake Hickey went through adult orthodontic treatment and double jaw surgery himself, so he knows what a new patient weighs before they ever call. After surgery, every meal went through a blender. He called them meat shakes. That patient view is the thinking behind the Double Jaw Method.
Read Blake's story ›The usual fixes when surgical days have holes, and what to ask about each.
Option 01
Many cover every kind of practice at once. Ask if the report counts clicks or booked cases.
Option 02
They know your patients. They also run phones and insurance, so marketing gets what time is left.
Option 03
Referrals are the base of a specialty practice. They also sit outside your control.
The system behind every campaign
Two parts, like a jaw. The top jaw is the thinking, and it stays put. The bottom jaw is the action, and it does the moving. You need both.
Top jaw
It stays put. Decide this first.
The case type, the towns you serve and the worries they bring to the first call.
The words they type into Google and the questions they ask AI search before they call.
What they need to hear from you first, in their words.
Bottom jaw
It does the moving, built on the top jaw.
Google search and Maps, AI search, Facebook and Instagram ads and the offices that refer to you.
A page on your website that answers their first questions and makes calling easy.
A fast callback, consult reminders and an easy way to review and refer.
Once it is live: each campaign gets measured and tuned, and what books the right cases gets more of the budget.
Since 2006, Blake has started every project the same way: figure out the ideal customer first, then take action.
He has dealt with jaw issues his whole life. Double jaw surgery gave him a new bite and a name for the process he had used for years. Think it through, then take action. You need both.
If this works, who picks up the phone? The plan covers that before a single ad goes live.
| Source | Calls | Booked |
|---|---|---|
| Google search | 48 | 12 |
| Google Maps | 36 | 9 |
| Meta | 24 | 6 |
| Referral partner | 12 | 3 |
Each one starts from the cases that practice wants.
Implant and full-arch consults, orthognathic cases and the referral partners who send them.
For oral surgeons ›New starts from parents and adults, from families choosing a practice, not just a monthly payment.
For orthodontists ›Implant and restorative cases from patients who read and compare before they call.
For dentists ›Referrals from medical, dental and school partners, and a website parents trust when they search.
For SLPs ›Founder Blake Hickey leads every account. You see drafts early, and nothing goes live until you approve it.
Hosts and produces The Florida Bar Business Law Section CLE series on lawyer advertising compliance.
Member, National Association of Advertising Compliance. A membership, not a certification.
"When I need shop logo redesigns, social media campaigns, video advertisements or even advice on targeting different markets, Blake Hickey is my first and last call."
"One of the qualities that I admire most about Blake was his exceptional project management skills."
"He was easy to communicate with and timely with his work."
It starts with the Method Review: 15 minutes and a written plan you keep.
01
The button takes you to the calendar. No form comes before it.
02
15 minutes by phone or Zoom, walking both jaws of the Double Jaw Method against your practice.
03
Sent after the call. Yours to keep, whether we work together or not.
Top jaw: the thinking
The case, the towns and their first worries, in one paragraph.
The Google searches and AI questions to answer first.
Three points to lead with, in the patient's words.
Bottom jaw: the action
Google, Maps, ads and referral sources, and current spend.
What the page on your website answers, and what it skips.
How fast inquiries hear back, and what happens next.
In order, with who on your team owns each one.
Twelve quick questions, answered yes, partly or no. No email needed to see your score. Or start with the free practice printables ›
What doctors and practice managers ask before the first call.
No. It is a working session on your numbers, and you keep the written Double Jaw Method Plan either way. If you want help after, the scope and the price come in writing first.
15 minutes, by phone or Zoom. The calendar shows the open times.
Your team does, with a plan in place before any ad goes live: a first-call script written with your team, call tracking by source and follow-up messages you approve before anything sends.
It depends on the scope, so it is scoped and put in writing before you commit to anything. Ad spend is separate and is never part of the fee.
Campaigns are built with your state board's advertising rules and the ad platforms' health policies in mind. In Florida that includes section 466.019 of the Florida Statutes and, for free or discounted offers, section 456.062. Blake is not a lawyer, and this is not legal advice. Your team or counsel has the final word on every ad.
One 15-minute call and a written Double Jaw Method Plan you keep, even if we never work together.